Gotham, the Big Apple, the City That Never Sleeps — New York City is the heart that breathes life to every great story ever told. It was base for Carrie Bradshaw’s Sex and the City adventures, was the third wheel in When Harry Met Sally, and was the stage for countless dance number routines for Hollywood actors such as Gene Kelly and Fred Astaire. If you want to live in NYC, you have to have passion, be ambitious, and have the tenacity to never give up — or at least drink enough caffeine to make you believe that you do. And even though the NYC life is not meant for everyone, there is one Boss Babe who makes it look easy. I mean, her Instagram handle says it all.
Alyssa Coscarelli aka @alyssainthecity has called NYC home for the past five years. She’s attended LIM College, interned for countless fashion companies, and accepted a kick-ass position at her dream company, Refinery29 — all while eating brunch in-between. For Alyssa, fashion is a living, breathing organism: she stays current on the latest trends, writes countless articles a day, and manages R29’s fashion Instagram account, @r29fashion. While this may seem like a lot, Coscarelli is fueled by creativity. Her Instagram account is pure gold and her personal style is straight-up fire. All in all, Coscarelli has style, passion, and truly knows how to thrive in this city. But at the end of the day, she always stays true to herself, and that’s why we knew we needed to become BFFs with this Boss Babe.
We had the pleasure of hanging out with Alyssa at her current gig, Refinery29, where she chatted about her current role as a fashion market writer, what she’s learned while living in NYC, and who she’s following on Instagram. Meet the most stylish Boss Babe ever, Alyssa Coscarelli.
It’s complicated, but I grew up moving around various cities in Florida & Georgia. : )
Fashion brand you couldn’t live without:
Boss Babe you look up to:
My best friend, Lauren Caruso.
Go-to brunch spot at the moment:
I’m a regular at Café Colette.
Instagram accounts you’re currently in love with:
What are you currently reading (book, article that inspired you):
I’ve been loving Big Magic by Elizabeth Gilbert. It’s definitely a little bit self-helpy, but we all need that from time to time, right? Highly recommend it for anyone in a creative field.
Ultimate travel destination:
I’m dying to go to Japan.
Tell us a bit about how you got into being the fashion market writer at Refinery29? What’s your typical workday like?
On a typical weekday, I’m answering emails, writing a lot, running from meeting to meeting and sometimes visiting brand and PR showrooms throughout NYC, maybe having breakfast with a friend or colleague in the morning and chilling out with my boyfriend in the evenings.
While you have a healthy following on Instagram (37K and counting!), sometimes the social media life can become too overwhelming. How do you balance between the digital and real life world in your everyday life?
My Instagram has never really been a weight on my day-to-day. I enjoy taking and posting photos throughout my days so it never really feels like a burden. Some might say my digital/real life balance could be better but I don’t mind the two going hand-in-hand, and I think that’s actually what makes my Instagram feel relatable and natural. No digital breaks needed here : ).
Originally from Florida, you knew you were meant to live in NYC. Now that you do, what would you say are some of the biggest lessons you’ve learned while living in the Big Apple?
Tough question! I’ve changed so much since the day I moved here. I’ve learned to take advantage of the people you meet and have access to connecting with, to surround myself with positive, equally motivated and ambitious ones, and to not let other’s negativity or complaining (there’s a lot of both in the Big Apple!) suck you in, if you want to go far and be successful here. I’ve also learned that I eat entirely too many french fries, will never be one to cook at home much, and to opt for comfortable shoes whenever possible.
Working in such a competitive industry can sometimes feel a little daunting. How do you stay motivated to continue to push boundaries and stay creative?
Fortunately the people I work with inspire me to push boundaries and stay creative. I also like to keep a general pulse on what other publications and websites are doing, and I’m always finding inspiration on Instagram and in books, magazines, and generally online.
Your hair is always so chic. What products do you swear by to keep your mane looking flawless?
Thanks! I love all Ouai products, and I couldn’t live without Living Proof’s dry shampoo. Also, with my current haircut I get trims or cuts almost every 4-6 weeks to keep everything looking fresh. Guess I’m kinda high-maintenance? *grimace*
Being a fashion writer —especially for one of the most coveted sites on the web — sounds like a dream come true. Is there anything you have to do during your typical day-to-day that you never expected would be a part of a fashion writer’s job description?
A whole lot of Instagrammin’! Since I also run our @r29fashion Instagram account in addition to writing, I’m always taking and posting photos or other content (Instagram Stories, etc.) throughout the day for both that and my personal feed.
If you could grab a drink with anyone, anywhere, who and where would that be?
Would love to have a latté with Oprah at her coffee shop of choice.
Your personal style is pretty badass. How did your style evolve over time and become what it is today? And what inspires your personal style?
Thanks! My style’s always changing, over time and even day to day. One day I’ll feel super girly and vintage-y and the next I’ll go more trendy or tomboy. I don’t like to pigeonhole myself into one look, and there’s no trend I won’t try. I’m inspired by my friends and acquaintances and editorials and girl-crushes I follow on Instagram.
Where do you hope to see yourself in the next five years?
I don’t usually like to project or predict where I’ll be in 5 years or even 5 months from now. You just never know, and I like it that way!
Any advice for future Boss Babes, especially those wanting to enter into the editorial/fashion field? Simple: Don’t try to be anyone but yourself.
Written by Raven Ishak
Photography by Vanessa Granda