According to the unofficial TTS dictionary, one of the definitions of a Boss Babe is a woman who identifies her strengths, showcases them to the world, and stops at nothing to make sure she excels at them. That definition is entirely true of today’s honoree, Senior Digital Editor at Allure, Lauren Caruso.
Lauren is not only a wizard with words and trends, she’s also a style savant and a true perfectionist (in the best way possible). Her taste level is one that only magazine editors can acquire and we’re all just lucky to be on the receiving end of the knowledge — seriously though, ask her what products will make your skin glow and she’ll rattle them off to you. Not sure what brand of bedding you should buy? Don’t worry, she’s got your back. In addition to being a digital editor with a focus on beauty, Lauren comes to us from Refinery29 where she held two editor roles, one in the living category, and the other managing an army of contributors, making her one of the most talented lifestyle editors in the biz today.
We got to chat with the minimalist about her career, go-to brunch spots, learning from failures and so much more. Get to know the girl we’re currently style/Insta stalking, Lauren Caruso.
East Brunswick, NJ
West Village, NYC
NYC restaurant to get your brunch on:
The Elk, Lafayette, Dudley’s, The Smile… (I could keep going!)
A beauty product that automatically makes you feel confident:
It’s a toss up between a good moisturizer (perfect skin in a must) and my brow pencil.
Instagram account you are currently obsessed with:
@tarin_thomas, @wolf_circus, @oakandfort, @finderskeepersthelabel
Team avocado toast or smoothie bowl?
Smoothie bowl, always!
Spring trend you can’t wait to wear:
I’m equally stoked about the flat mule and the whole pajamas-as-clothes thing. If I can manage to wear head-to-toe silk to work every day, I’d be a happy girl.
Let’s start with how you got into writing and how you ended up in the beauty industry.
I originally went to school to be an oncologist, and dropped my pre-med major in the middle of my junior year because I couldn’t stomach the lab. I’d always been helping my friends write their papers (it was a serious side-hustle in high school and college) and enjoyed writing as a hobby myself, and I just kind of fell into journalism. I ended up getting an internship at StyleCaster when they launched BeautyHigh, and I’ve danced the line between fashion and beauty since.
We dig your minimalistic style. Describe to us why you decide to dress that way, and what it means to you:
Thanks! It was less of a one-time decision and more of an ever-evolving solution of getting dressed in the morning quickly. I realized that when I’m in a rush (always), I tend to pull separates in muted tones that I can just mix and match. After about three years, I only own one item that isn’t some iteration of black, white, gray, or navy. Naturally, my Instagram aesthetic followed suit.
Previously, you were the Senior Living Editor at Refinery29. How do you feel your experience there has shaped you for when you moved to Allure?
I spent most of my time at R29 writing and editing fashion & beauty stories, as well as building and running the contributor network. During that time, I got the ultimate run-down in top-level and granular digital strategy, and I use those learning every single day.
Where do you love to blow all your money on clothes?
Oak + Fort, Frankie Shop, Need Supply, and ASOS are always my go-tos. I love stopping into Tictail in the LES to discover new brands, and I’ve been big into jewelry lately as well. I’m newly into Wolf Circus, this awesome brand from Canada, and I’m forever obsessed with Tarin Thomas’s rings, so I’ll pick up one of those any time my rotation feels stale.
If you could give a Lauren’s Best of Beauty award to one beauty product of 2015, what product would that be?
Always Dermalogica’s Micro Dailyfoliant. Always.
Song you can’t get out of your head?
What have your failures taught you to help you grow into the ultimate Boss Babe?
This answer can sound so cliche, but it’s important to own your failures. Whether it’s somebody not answering your pitch email, or you write a piece of content that doesn’t perform well, don’t blame it on the other person being too busy, or try to make excuses for your piece bombing. Instead, figure out what you could have done differently, or better, or more of. Any time I blamed someone else for my failures—even in my own head—I dismiss the opportunity to learn from it.
Where do you see yourself in five years?
Creating awesome content with innovative people, preferably on a beach. (Hey, a girl can dream.)
Any advice for future boss babes, especially those who are looking to get into the editorial world?
Practice your craft every day, and never turn down a paying gig, even if you have to stretch your time to make it work.
Stalk Lauren on Instagram here. Trust us, you’ll want to.
Photography by Vanessa Granda