Unlike the other days of the week, Sundays are known to be the day of rest. You’re supposed to keep your laptop at bay, go to brunch with a few friends, and down too many mimosas so you can stumble back home and nap in a bathtub full of Epson salts and bath bombs. This is also the day where you can lounge in your pajamas in your judgement-free home, slather on a face mask, meal prep, and write your intentions for the week. However you decide to spend your Sundays, you should do it with passion and incorporate a few of today’s Boss Babe’s items into your self-care routine. Because if there’s one person who completely understands how important a Sunday ritual is, it’s Ashli Stockton, the founder of Sunday Forever.
“Fuck fear and kindness is cool” is the type of advice Ashli Stockton provides — and we expect nothing less. She’s a bonafide badass who took control of her career after realizing her “dream job” wasn’t what she expected. She wanted more out of her life and challenged the norm by creating a brand that focuses on self-care and beauty. Products like silk robes, limited-edition candles, and “go sage yourself” lighters fill Sunday Forever shop’s page. Every item is beautiful and they make you want to spend your Sundays in comfort surrounded by nice things. All in all, Stockton is a self-taught leisure enthusiast and she wants you to be one too.
Baton Rouge, Louisiana
Clothing brand you can always wear:
Current favorite item from Sunday Forever:
The Long Elliott Kimono (constellation print)
NYC spot for a girls’ night out:
Anywhere within a three block radius of my apartment. If I am going outside of my radius, I’ve recently fallen in love with Sunday’s in Brooklyn. It’s where we shot these pics! I love the decor and the food is amaze.
Apps you can’t live without:
Asana, Apple Podcasts, Venmo, Seamless, Amazon Prime Now, Pic Tap Go.
Seafood Tower for four.
What are three things you could always find in your bag:
Lip balm, lotion, water.
Tell us a little about yourself and how Sunday Forever came to be:
I worked my way up the ranks at a corporate fashion and beauty company and eventually landed my dream job. After a while, I realized it wasn’t what I wanted. Sunday Forever was born out of my love of comfort, leisure, and nice things. I wanted to create a little dream world.
After getting your dream job, you eventually burnt out. When did you know it was time to make a change and what steps did you take, personally, to heal to feel normal again?:
I knew it was time to make big changes when on Sunday afternoons the dread of Monday set in big time. I had to take a close look at my life and [find out] what was causing me to feel that way. I realized I needed to be in control of my life and the people in it, so I made a plan. Just knowing there was light at the end of the tunnel started to make everything feel better.
What do you believe was the longest lesson you’ve learned during this process?:
Fear is a liar.
How do you celebrate self-care on a daily basis?:
I never thought I’d feel this way but I love mornings now. I have a specific routine that sets me up for the day. Coffee in bed with dogs and husband, a few [minutes] of The Today Show, a great smoothie, and meditation a few times a week. It feels indulgent because in the old days I clearly remember waking up to instant chaos and hitting the ground running — so now I appreciate being able to ease into the day.
Some days are not as easy as others. What are some tricks or tips to help you get over those moments and push yourself to feel empowered?:
I do a few things…. I’ll text my friend Dallas and say, “I hate today.” She’ll talk me off the ledge and say something weird and funny. I’m lucky to have her. I also watch baby animal videos or I’ll take myself out to a nice lunch alone and order a glass of wine.
How do you define a lazy Sunday?:
I love this question. Sleep in a little, hit our favorite diner while still in my kimono, come home and fast forward through CBS Sunday Morning, spend time in my little urban garden, maybe do a little painting… perhaps an eight-step facial.
After starting Sunday Forever, what do you believe was the most surprising thing you did that you never thought you would ever do?:
I never thought I’d be so public and social. I’m pretty low key and think I’m an introvert but I’ve pushed myself to get out there and meet people and it’s been really inspiring. So many people are doing such cool things and people do really want to help and support. It’s awesome to see.
Where do you hope to see yourself in the next five years?:
I’ll still be creating Nice Things with nice people.
Any advice for future Boss Babes, especially those looking to enter into the entrepreneurial world?:
To do it, you just have to do it. Never stop learning. Be vulnerable and authentic. Fuck fear…and kindness is cool.
Written by Raven Ishak
Photography via Vanessa Granda