Here at TTS, we believe in celebrating women who work hard and kick ass. Whether they’re fashion designers, DJs, artists, or CEOs, every #BOSSBABE we’ve featured has taught us some lesson to help us grow in our own little way. So as we start to approach the end of the year (seriously, where has this year gone?), it only makes sense to warm your soul with a bit of wisdom from one of the best editors we know in the biz.
Danielle Prescod will melt your eyes with her incredibly witty writing and editing. She has proven time and time again that if you want to stand out, you need to be authentic, professional, but know when to have a good time — and apparently her method works. Her résumé alone is one that many of us wish to one day have (ELLE, InStyle, Moda Operandi. You know, just to name a few). Not only is she a badass fashion editor, but she also knows her way around a closet of beautiful clothes by being a killer stylist, too. We’re completely in awe with what Prescod can do, and we think you should be too.
We got to hang with Danielle at her humble abode in NYC where we chatted about fashion, who her style icon is, and how she gets out of a creative funk. Meet the coolest babe in town, Danielle Prescod. (And just WAIT until you see her legs at the end.)
New York, NY
New York, NY
Ultimate fashion icon:
Fran Drescher as The Nanny
Social media app you’re obsessed with:
Best way to get out of a creative block:
NYC hot spot you’ve been meaning to check out:
Go-to way to end a productive way:
You’ve worked and written for so many amazing companies during your career. How do you allow yourself to stand out from the crowd in such a saturated market?
I’ve always tried to be myself but not to be pushy about it. I only release my personality really when I’m writing something. I don’t walk around the halls of my workplace saying and doing crazy things. I try to behave in ways that are respectful and professional but I also have a sense of humor and like to have a good time. I think that for the most part, people connect with my penchant for oversharing and that’s made me a pretty unique editor.
What is your creative process when it comes to writing and editing? Do you have a typical go-to method to get your out of a creative funk?
Not really! I am a very type-A person as well as a perfectionist so when I have a deadline, I try to plan ahead enough so I am able to turn in something that I am proud of. If I’m in a funk though, I try to ride it out by watching some TV and then coming back to whatever I need to do. I love TV.
As an editor, it seems like your days are pretty jammed back. What does your day-to-day typically look like and how do you manage your time without burning out?
My days are never the same. They are usually filled with tons of meetings, appointments and rewriting a dozen or so headlines. My schedule is insane. It is sometimes very overwhelming to look at but I try to make sure that I fit in a workout at least three times a week and that really helps me to manage the craziness.
Where do you see the future of social media and content creation heading?
I kind of hope it slows down. Everything happening in real time is really, really stressful! I am happy to see that there is a hunger for unedited content though. That makes me excited because I think the phone-Photoshopping has given Instagram a pretty terrible reputation. I’m a very one and done type person. I am more interested in the content than a phony aesthetic.
If you could grab a drink with anybody, dead or alive, who and where would that be?
Kim Kardashian because she doesn’t really drink and neither do I. I am down with going to Calabasas.
What kind of content do you believe truly resonates with readers today?
I always think the most honest you can be without being hyperbolic, the better it is. The other week I read a headline that said “I Make $60,000 and My Boyfriend Makes $180,000!” I think that this person thought this was a decent headline but I read this and said “So you both make decent money, congrats!” In other words, who cares? That’s really the opposite of being honest. But I always love to read stories where people put their insecurities or anxieties out there because that content is relatable and it helps to eliminate the painful shame that causes stigmas in the first place.
As a stylist, you probably know some fool-proof styling tricks? What are the top three you think everyone should know?
Ok, I don’t really believe in universal solutions. I think when it comes to style, everything should be personal but here’s what I have: Get a good tailor. Clothes that fit are the foundation of good style — unless you are a fit model. No clothes are made for your body so you should get familiar with a good tailor and nip and tuck anything that doesn’t fit perfectly. Secondly, proportions are key so don’t go overboard with a top with oversized sleeves and an exaggerated wideleg pant for example. Lastly, if fashion isn’t your thing, don’t go for the trends. Make sure you’re dressing for your body and not just for what’s popular.
If money was no object, what items would you buy to create the ultimate stylish outfit? Amazing shoes, an amazing coat and amazing jewelry. Those are the only things I personally really love to spend money on and they tend to be the most expensive.
For you personally, what does style and fashion mean to you? How do you celebrate personal style?
Personal style means that you’ve found what works for your body and you’ve committed yourself to that look. When I think of the most stylish women I know, they all have developed a signature look based on what works for their bodies and what makes them feel good. Personally, I think I am still figuring that out. I’m a work in progress for sure.
Where do you hope to see yourself in the next five years?
Hopefully married with a baby! I have baby fever. I want a baby so bad! I’m really putting it out there in the universe. I’m like that meme.
Any advice for future Boss Babes, especially those looking to enter into the editorial world?
Keep working hard and don’t get discouraged if you aren’t landing your dream job right away. My first “dream job” was a total nightmare! Being a good employee does not go unnoticed, so even if you might feel invisible, keep going because it all really does pay off and I really, really believe that!
Photography via Vanessa Granda