We’ve all been there: You want to conquer the world with your big business ideas, but leaving the couch sounds way too hard. You’re in a rut and you feel stuck. You don’t know where to begin, and even if you do, you’re afraid to lift a finger because you don’t want to fail. Yes, being in a rut sucks, but sometimes you need to go through the hardship to figure out what you’re destined for. Constantly being afraid to make a mistake is not you should live your life — unless you prefer to never grow and learn. Sometimes the best decisions you’ll ever make are the hardest ones; even when everyone is rooting against you, you’re the only one who has to power to truly determine how your future will look. Even when things didn’t go her way, today’s Boss Babe decided to turn her idea for a fitness machine into reality, because she trusted her gut and was passionate enough to believe in her product.
Erika Rayman lived a completely different life before she decided to switch things up by becoming an entrepreneur and creating the DB Method machine. After being introduced to an amazing trainer who taught her how to target her boo-tay area, she’d became obsessed with this trainer’s technique and wanted to recreate it in the form of a foldable machine that one use at home. After a few years of trying to perfect the prototype and connecting with a few mentors along the way, soon, the DB Method was born. Now, Rayman is continuing to build her company through her business development skills and passion. Meet the coolest fitness entrepreneur, Erika Rayman.
Best brand of jeans to show off that DB Method butt:
Must-have athletic brand to wear:
All-time favorite health-centric NYC spot:
TV show you’re currently obsessed over:
House of Cards
Next travel destination on your radar?
Tulum – obsessed!
Tell us a little about yourself and how you founded the DB Method machine?
I spent most of my career doing business development for my family’s aviation and power business. In 2011 I found myself in a rut — both professionally and personally. A friend introduced me to an amazing trainer who taught me exercises that transformed my body, in particular for the booty, my problem area. I was so inspired and became obsessed with the idea of recreating the exercise (with the right form) into a device that you could have in your home. My “home” was a tiny NYC studio apartment so I needed the machine to fold up and slide under the bed or in the closet. I couldn’t get this idea out of my head and so I decided to pursue it. It took me years but finally, in 2014, I had the right prototype and was determined to bring the machine to market.
Before creating the DB Method workout machine, you used to work in business development. How do you feel your prior career influenced your new creative venture?
I believe that creativity is an important element in business development. You always have to be thinking strategy, creating new business, developing relationships. It’s always about moving the business forward, which is how you progress and bring a creative venture to fruition, so I feel that my business development background was a great foundation for entrepreneurship.
For help, you met up with the founder of the Thighmaster, Peter Bieler, who advised you to not create the DB Method. While that advice could have discouraged your journey, how did you push through and decide to trust your gut instead?
Ha, yes, he did say that to me but to be fair he said that in jest. Today, I clearly understand why he said that — creating a new product and introducing it to the world is incredibly challenging. I appreciate him not sugar coating his words or romanticizing the path ahead. Entrepreneurship, for me, has been a crazy roller coaster ride. The highs and lows are intense. It’s all about believing in your product — from the beginning I have believed in my product and I committed to making it a success.
As a lifelong athlete, you probably have a relatively healthy lifestyle. How do you manage your wellness in the midst of building a business?
Stress and time management are my biggest challenges. There’s never enough time in the day — it’s about carving out the time; time to exercise, time to eat right (often a challenge when you need to grab something quick). Making that time for myself is how I also manage stress. I’m no good to myself or my business if I’m burnt out. Taking time to take care of myself — it’s part of the job.
After creating the DB Method, what were some of the biggest lessons you’ve learned and what would you do differently?
Some of the biggest lessons I’ve learned so far in this journey are to have a thick skin, trust your instinct, and just keep going. It’s hard to say what to do differently; I believe some of the hardest lessons were part of the process that I needed to experience in order to get where I am today.
As an entrepreneur, you probably travel a lot for work. How do you maintain your fitness routine when you’re on the road?
Running outside is my go-to activity, especially when on the road; I’ve always felt that the best way to get to know a city is to run it. If that’s not an option there’s always the hotel gym to squeeze in a quick workout!
Where do you hope to see yourself in the next five years?
I see myself continuing to build useful products that help people achieve their health and wellness goals.
Any advice for future Boss Babes, especially those looking to enter into the fitness world?
Follow your passion. If you truly believe in your product then go for it. Don’t let self-doubt stop you and don’t be overwhelmed by everything that needs to be done all at once — you’ll figure it out as you go. Make progress towards your goals one day at a time — just get started. Soon enough you’ll look back and see how far you came!
If you want your butt to look fierce and strong AF, order your DB Method machine here. You can thank us later.
Written by Raven Ishak
Photography via Vanessa Granda