Starting a brand new company from scratch is probably the last thing you would do if your life was falling apart. You probably wouldn’t dare try to work on a business plan when you have zero in your bank account and no business degree. However, today’s Boss Babe did just that. While some people may go down the traditional route by finding a normal nine-to-five job to pay the bills while their life’s not going the way they want, Jules Miller proved that you can accomplish anything you put your mind to by doing what feels right and not what’s expected of you.
Jules Miller is the supplement queen. For as long as she could remember, she’s been obsessed with health, wellness, and beauty. Having the clear understanding of how vital it is to incorporate nutritional foods into your life (and with a slight influence from her well-known British pharmacist grandfather), Miller took her passion and created a science-backed supplement company that’s not only made with organic foods but that involves no fillers or harsh chemicals. And because we should be mindful of what we put in our bodies, it’s nice to know Miller has our back (and our gut) with The Nue Co.
Beauty brand you can’t get enough of:
Tata Harper has saved my life more than once
NYC bar you’ve been meaning to check out:
Boss Babe you look up to:
Best way to start a productive day:
Avoiding your phone/emails and eating breakfast.
Tell us a little about yourself and how you came up with The Nue Co.
I have always been fascinated by the lack of relationship people had with their supplements. While the industry is booming and we are demanding to know more about our food and beauty products — the majority of us still have no idea what is in these pills we are happily consuming [day in and day out.] I studied the market and noticed that more and more consumers were turning towards nutrition and ingestibles as part of their beauty routine. These two insights came together to give birth to The Nue Co. We provide science-backed, natural, effective supplements which deliver the same awe and wonder as a luxury beauty brand.
The word “nue” means to be different, to be redefined. How do you strive to live by this mantra in your everyday life?
I think for a lot of people [it] kind of came out of nowhere. My friends and family assumed I was happy in the comfort of my nine to five, looking to get married and eventually settle down. I think even once I had decided to launch the company, people still expected me to bootstrap and think small.
I love giving more than what people expect, nothing really motivates me more. When I started the company, I was 26, I was in my overdraft [bank account], had no savings and no business degree. I was also planning to move [to another] country. There arguably couldn’t have been a worse time to do it, but I did it because it felt right. Since then I have built the business from the ground up with a small amount of seed capital ( which I sought out through Linkedin). Today we work with world-class suppliers, industry heavyweights as mentors and we launched exclusively through the biggest luxury retailer in the world.
How do I live by this mantra? I do what feels right, not what is expected of me.
How does The Nue Co. stand out from other supplements in the industry? Where do you source your ingredients from?
We follow tried-and-tested vitamin formulations that have scientific backing. We then remove all fillers and unnecessary chemicals and replace the isolated, processed ingredients with organic foods.
For example, SKIN FOOD delivers vitamin C, E, and Beta-Carotene which has been proven to naturally boost collagen levels. These nutrients are delivered through Camu Camu, Lucuma, and Baobab.
Recognized by the body, each nutrient is absorbed more effectively.
We ethically source our ingredients from all over the world, from India to Africa. Each ingredient is 100% traceable and approved by The Soil Association.
As a badass Boss Babe, how do you maintain your own personal wellness and self-care all while maintaining your goals and career?
I have a good relationship with myself. I don’t beat myself up when things don’t go my way and I give credit when credit is due.
I think the key to wellness is all in the relationship. The relationship you have with your body, your mind and the food you eat. Eating a big bowl of kale will do you no good if you are starving and feeling deprived.
I’m quite in tune with what makes my body thrive and what doesn’t. That means I eat real food that doesn’t come from a packet 80% of the time, the rest of the time I’m devouring cheesecake and drinking wine — and bloody enjoying it.
If money was no object, what would your perfect food-filled day be like in NYC?
I’m not a big fan of swanky food, so my perfect day is actually pretty budget-friendly. This is what I ate last Sunday:
Eggs, bacon, buttermilk pancakes
Slow-cooked beef over hand-pulled noodles
Carbonara fresh pasta topped with an egg yolk and lashings of black pepper
At the risk of sounding too ‘on-brand’ I always end days like this with 1 teaspoon of DEBLOAT FOOD mixed into warm almond milk. I used to suffer from IBS and while I can now tolerate gluten and dairy – I still suffer from bloating if I have it in copious amounts (like I did above). The mix of turmeric, ginger, and cinnamon along with a prebiotic has an instant soothing effect on your stomach.
Aside from giving you the inspiration to create The Nue Co., have you learned any other wellness/health lessons from your grandfather, who just so happens to be a noted British pharmacist?
Quick fixes in life rarely work long-term. Sure, you can add a protein supplement to your diet and reap the benefits, but not if you are a couch potato living on pizza and cola.
What would you say is the key to living a very successful life?
Surrounding yourself with people who add value and push you to be the person you want to be. I rarely spend time with people I find draining, although I did in the past.
Where do you hope to see yourself in the next five years?
I have no qualms in saying that I want to be heading up one of the biggest brands in the world. Managing an awesome team, developing innovative, natural and effective products.
Any advice for future Boss Babes, especially those starting their own wellness company?
For Boss Babes in general, don’t be scared. Especially at the beginning because people are mainly buying into you and your ‘relentlessness’. You are either going to be a person that will make shit happen, or you are not. If a buyer is ignoring your emails, call them. If they ignore your calls, drop samples off at their front desk. If they are still ignoring you, contact their boss.
For Boss Babes in wellness: it’s a crowded market. Make sure you can offer something truly different, something that actually matters (i.e not just flashy packaging).
Written by Raven Ishak
Photography via Alyssa Greenberg