Boss Babes: Meet Sabrina Diaz

Photo cred: Vanessa Granda

As we enter the middle of January, the thought of resolutions is high on our radar. They’re a great way to set goals and help laser focus your attention to complete them. But what if you decide to leave your resolutions at the door and opt to just be yourself instead? It seems like we’re always running on empty because our brains are constantly searching for ways to improve ourselves: “You need to go to the gym,” “stop binge-watching The Office for the millionth time,” “and for the love of God, call your mom more often.” To be honest, while these are things you should take note of, it’s not the end of the world if you forget to do them. Yes, it would be nice to mediate for an extra 30 minutes, but if you only have time to do 10, then that’s great! While it’s important to maintain your wellness and goals to some capacity, that doesn’t mean you should beat yourself up when things don’t go the way you hoped… because, frankly, what’s the point? Instead, acknowledge it and move forward, because as a Boss Babe, being kind to yourself should be high on your list for 2017, amiright?

So, to help start this journey, we decided to connect with the one and only Sabrina Diaz, the founder of Grass Roots Juicery, to help show us what it means to go after your dreams and take care of yourself on your own terms. For instance, Diaz planted her roots in Brooklyn, New York, to build her now revolutionary company after realizing there were no quick-and-healthy spots in her neighborhood. Where she saw a gap in the industry, this badass Boss Babe fixed it by including a retail market and a well-rounded tasty menu in her store. From coffee, to bake goods, to skincare and beyond, Diaz made sure Grass Roots Juicery is a one-stop shop oasis. And while she already has us obsessed with this one-of-a-kind spot, we can’t wait to see what she has in store for years to come. Meet the coolest babe in BK, Sabrina Diaz.

Photo cred: Vanessa Granda


Upper Saddle River

Current location:

East Williamsburg, Brooklyn

Birth sign:

Virgo, duh

Go-to juice:

Secret Lover – kale, spinach, pear, apple

NYC vintage store you often visit:

Le Grand Strip

Must-have hair products for the curly-haired girl:

Aveda Be Curly, the full line

Photo cred: Vanessa Granda

Fashion designer you could wear for the rest of your life:


Your ultimate #WCW:

My mom

Song you can’t get out of your head:

Friends by Francis and The Lights Ft. Bon Iver

Photo cred: Vanessa Granda

Tell us a little about yourself and how you started Grass Roots?

I always knew I wanted my own business. When I got on board with [the] whole juice/cleanse/wellness wave through my friends, there was Juice Press, Juice Generation, and Blue Print had just started. I began to see everyone around me, including myself, spending so much money on juice. [Knowing] the produce/supermarket business from my parents, I thought to myself  I can figure this out and make it cuter/better.  I hated going into Juice Press. It was way too sterile and intimidating. Juice Generation was OK, and Liquiteria (when there was just one) was my favorite but I still saw room for improvement. I grew up [in] the neighborhood where Grass Roots Juicery now is to work at my parents business and I got to see first hand how the neighborhood was changing. One summer, I had an epiphany when I was walking forever, trying to find a juice/smoothie — it hit me that this area was DYING for a juice spot. I found a space opening up, convinced my family (not easy) to support my idea and here I am today! I wanted to create a juice spot that incorporated everything I love and everything I was missing from all the juice places I was familiar with — GRASS ROOTS JUICERY!

In a nutshell, describe what your day-to-day is like?

Wake up, check Instagram, check my emails and head [over] to Grass Roots Juicery for breakfast then dive into work.

While beginning a company from scratch can be rewarding, it also comes with a handful of challenges. What are the top three things you think every entrepreneur should do before they begin their venture?

Do your research. Really spend time to understand your customer and what they want/need — your customers are everything. Look at your competitors. Get inspired! Talk to people and ask any and every question possible.

Before Grass Roots, you went to FIT for marketing. Do you ever hope/plan to intertwine your fashion and juicery passions together?

Yes! I used to collect and sell vintage before I opened Grass Roots Juicery. My collection is pretty insane, I’m trying to figure out how I can tie the two together in a non-cheesy way. With the recent addition of the retail market, you can see a little bit of my fashion passion tied in.

Describe your perfect food day in NYC:

Smoothie and coffee at Grass Roots Juicery, Macro Bowl from Grass Roots Juicery for lunch and then a nice bowl of soba from Cocoron. : )

Growing up with parents who are entrepreneurs probably gave you a unique perspective into that world. What kind of lessons did you preemptively learn from them that you possibly used during your own venture?

Hard work pays off. Don’t be afraid to get your hands dirty. No one will ever care for your business like you do, be involved in every aspect because at the end of the day it’s really just you — if shit hits the fan, you have to put everything back together.

Best way to spend a girls’ night out?

Dinner with lots of drinks. 🙂

Where do you hope to see yourself in the next five years?

Expanding my business to supermarkets/other retailers. More locations!

Any advice for future Boss Babes, especially if someone wants to open up their own business?

The hardest part is starting, just do it. The worst that can happen is you fail, no one will remember and honestly, failure is the best learning experience. Youll never know if you don’t try!

Photo cred: Vanessa Granda

If you love Sabrina’s story and want to get your juice on, make sure you head to Grass Roots Juicery and befriend them on Insta just for the heck of it. Because juice and new friends are always a good idea. 

Written by Raven Ishak

Photography by Vanessa Granda 

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