When Sadie Kurzban won $25,000 to help begin her business, 305 Fitness, she knew there was only one place that was large enough to hold her dreams, and that was NYC. After college, she packed her bags, worked her ass off, and soon created one of the best dance-fitness studios in the city. While this Miami-born Boss Babe always knew dancing was part of her life, she turned her hobby into a full-on career by trusting her gut, never giving up, and continuing to believe that sweat can be sexy.
We had the pleasure of getting to know Sadie at the Village 305 Fitness location, where we talked everything fitness, what “make sweat sexy” means to her, and where she see herself in the next five years. Meet this fiery ball of energy and sass, Sadie Kurzban.
Libra, but I read the Leo horoscope, I am “transastrological” 😉
Miami restaurant everyone should try:
Tap Tap on South Beach, it’s Haitian food. Not trendy. Good stuff.
Must-have hair product for curly hair:
Anything Devacurl, I love their conditioner.
Song on repeat:
“Fake Love” by Drake
Fitness goal for 2017:
Still working on my pull-up game! Would love to get to 10.
NYC restaurant you’ve been meaning to check out:
Loring Place, it just opened across the street from our flagship location.
Tell us a little about yourself and how you began 305 Fitness:
I’m 27. I started the business when I was 21. I was a college student, teaching dance classes for fun. I was (and still am) crazy passionate about them. My best friend encouraged me to do it. We were [out in a] night club and she turned to me and said, “You need to do this.” We went home and googled ‘how do you start a business.’ I entered a business plan competition my senior year. It was a big deal back then! I moved to New York with $25,000 in my pocket. At the time, I thought I was rich. Turns out, that’s really not [enough] money to start a business. But, I made it happen. I worked my ass off. I begged friends to come. It caught on. I turn around and I don’t even recognize the place…three cities, fifty instructors, thirty-five DJs, over 50,000 clients. It’s been a wild ride!
When someone takes a class at 305 Fitness, what is the one thing you want them to take away from the experience?
Have fun. For one hour. Just straight fun that puts a big smile on your face.
305’s motto “Make Sweat Sexy” is a pretty kick-ass statement. For yourself, what does this phrase mean to you and how do you strive to live out this mantra every day?
“Make Sweat Sexy” is about writing life by your own rules. It’s about owning “sexiness” for yourself. Sexiness has been used as a weapon against women, to objectify us and keep us in our place. We’ve been told to be sexy but also told to do it a certain way: not too much, not too slutty, not too provocative. We’re always on display. We are competing with other women. We are doing everything for a man’s attention and approval. When we “make” something “sexy” it’s about action and ownership. It challenges YOU to decide what makes you feel sexy.
Describe your wellness and food philosophy:
Do what you love, when you love, and with whom you love. Life is short. I work out because it makes me feel good. I eat well(ish) because it allows me to lead a more energetic life.
Your energy and confidence are out of this world. How do you maintain this positive outlook, especially when dealing with a fast-paced career?
I believe in the product, first and foremost. Not every day is easy, but this class is incredible. I’ve watched it change thousands of lives, and I know everyone can learn to love ((305)). It’s a very special thing. That’s what keeps me going, even on days when I’m scared or things aren’t going my way. I love this class so much.
Recently, a new form of yoga classes called ((305)) Flow has been introduced at 305 Fitness. Can you describe what it is and what makes it different from other yoga classes?
((305)) Flow is a heated dance-inspired yoga class. We’re throwing spirituality out of the window. It’s especially great for those who have an aversion to yoga. This is the fun, music-driven, not-too-serious yoga class you’ve been waiting for.
At the young age of 22, you moved to NYC and made your dream a reality. What would you say are the biggest lessons you’ve learned trying to create your vision while living in NYC?
I’ve learned how to have tough conversations. I’ve learned how to manage a team. I’ve learned how to tell someone “it’s not working out” or “this isn’t how it should be done.” I’ve learned to put feelings aside and do what’s right for the business. I’ve learned to not be scared to do things on my own. In the end, it’s all about bringing this class to as many people as we can.
Where do you hope to see 305 Fitness in the next five years?
We’ll open studios in major cities, including outside the U.S. That’s a small part of my vision…I believe we will be the biggest fitness brand the world has ever seen (insert evil laugh here).
Any advice for future Boss Babes, especially those looking to enter the fitness industry?
YES! The first thing is: do you like your product? If you don’t, don’t do it. I find people are chasing cool constantly. They are doing things because they see others doing it. Create something you would buy, watch, consume, share, etc. That’s what will resonate. Don’t lose focus. Don’t follow [the] money. Follow your gut.
Written by Raven Ishak
Photography via Vanessa Granda