Boss Babes: Meet Sam Lim

Photo cred: Cyndi Ramirez

Today’s Boss Babe definitely knows a thing or two about fashion. Not only is she the Features & Branded Content Director at StyleCaster (one of our go-to sites for fashion news), but prior to StyleCaster she was editor in chief of, which was named one of the 50 Most Influential Style Blogs in the world. Think that’s impressive? Wait ‘till you hear about her current project – StyleCaster Creators. It’s essentially a think tank for creatives to inspire, collaborate, and create, but we’ll let her tell you all about that herself.

For now, let us just say that Sam Lim is one gorgeous and inspiring Boss Babe making game-changing waves in the fashion world. She’s already a trendsetter, a writer, a stylist, and just about everything else we wish we could be, and we’re dying to see what she does next.

Last week we popped over to Sam’s apartment in Chelsea (yes, it was filled with some of the most drool-worthy shoes and accessories we’ve seen) to pick her brain. Here’s what went down…

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Photo cred: Cyndi Ramirez

Photo cred: Cyndi Ramirez


Chicago IL, but I grew up in Indiana

Ice cream flavor of choice:

Vanilla (it is not boring!)

Food you can’t help but indulge in:

All food.

Fashion icon:

Carine Roitfeld.

Currently feeling ___________

Like it’s naptime.

Most recent show you binged on Netflix:

The Unbreakable Kimmy Schmidt, House of Cards, and The Americans all simultaneously.

Thing you’re most excited to wear this Spring:

Culottes and circle skirts with pockets!

Where would you go if you teleport right now?

Desert safari in a silk caftan.

What’s the one item in your closet you couldn’t live without?

JBrand wax coated skinny jeans.

Photo cred: Cyndi Ramirez

Photo cred: Cyndi Ramirez

How would you describe your personal style? Has it changed over the years?

Slightly under overdressed yet slightly over underdressed.

What’s the one beauty product that’s always in your purse?

Lip balm.

How did you get involved at Stylecaster?

After the sale of FashionIndie (now owned by Nylon) I was doing a lot of consulting. I was producing StyleCaster’s Most Stylish lists and some editorial features and it blossomed from there. When I found myself signed on to do 14 projects for them, we created the Features & Branded Content department, and that was that.

So tell me about SCCreators. Where did the idea come from?

StyleCaster Creators is our new brainchild program launching this month, aimed to foster the next generation of creative talents.  Essentially, we are an online publishing platform coupled with a production hub where multimedia artists can learn, collaborate, and play, both online and in real life, and bring their creative visions to life. We’re incubating a small group of creatives (photographers, motion graphics artists, illustrators, writers, stylists, etc) and commissioning them to do projects for us, showcasing some cool one off collaborations, and doing a series of events that create environments where people can meet, mingle, and collaborate.

Photo cred: Cyndi Ramirez

Photo cred: Cyndi Ramirez

What do you hope comes out of it?

Mainly, we want to reimagine the ways we see the world. It’s about creative exploration in all walks of style, through an on-going series of creative collaborations. We want to work with creative minds and make content that is irreverent and bright on the outside, while being smart, sharp, and slightly subversive underneath.  Our projects aim to be refreshing, relatable, and most of all, fun!

Who are you dying to have join on as a StyleCaster Creator?

Everyone! We want to discover the undiscovered and collaborate with highly established artists alike.

Who has inspired you most in your life? Any boss babes you really admire?

I get a lot of inspiration from authors. Malcolm Gladwell is a wonderful storyteller and so insightful when it comes to the human psyche,  Paulo Coehlo’s The Alchemist taught me so much about life, and Cathie Black’s biography taught me a lot about how I should look at my career (she was the first female publisher of a weekly consumer magazine, and a total bad ass). Also I admire how Valerie Steele is a human encyclopedia of fashion. There are so many brilliant minds out in the world to be inspired by!

Photo cred: Cyndi Ramirez

Photo cred: Cyndi Ramirez

Where could I find you having dinner on a Thursday night?

Soho House probably, with my laptop or a notebook out working.

If you could dine with one person, dead or alive, who would it be, where would you go and what would you wear?

Lee McQueen on Richard Branson’s yacht wearing a ball gown he designed with cozy slippers underneath.

What’s your favorite thing to do in NYC when it gets warm out?

Wander the streets aimlessly.

Photo cred: Cyndi Ramirez

Photo cred: Cyndi Ramirez

Words of advice for aspiring boss babes?

Always say yes, never burn a bridge, and even if you don’t like it, pay attention to what you’re putting out on your social media.

Check out Sam’s website here and follow her on Instagram here.


Photo cred: Cyndi Ramirez

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