We can all agree that animal testing is so unnecessary—after all, animals don’t even wear makeup(!). But just like with snacks, it can be hard to read labels and figure out what a brand is about. Finding ethical beauty brands takes a little more work than heading into your local Sephora, which is why we’ve done the research for you.
Leave your pre-conceived notions about natural beauty behind—cruelty-free products are chicer than ever. These brands prove you don’t have to settle when it comes to compassionate beauty products. With so many great choices, there’s no excuse not to make the switch to cruelty-free cosmetics.
Yep, even some of your cult fave brands are proudly cruelty-free. Tarte Cosmetics is one of the most recognizable names in sustainable beauty. Their ingredients have major skin benefits, including vitamins, minerals, essential oils, and superfruit extracts. You can count on Tarte for fan favorites like their long-lasting Amazonian clay foundation or sheer cheek tint. Sold across major beauty stores worldwide, Maureen Kelly’s line has been one of the biggest pioneers in eco-beauty, and we’re #obsessed.
If you’re a swipe-of-mascara-and-go kind of girl, ILIA Beauty is your one stop shop. The minimal brand stocks sleek multi-use illuminators, organic foundation and tinted moisturizers that help you nail the natural, no-makeup makeup look. ILIA‘s founder, Sasha Plavsic, developed the line with skin in mind. The result is a line of ethical and sustainable products that are gentle enough for everyday use.
RMS—named after founder Rose-Marie Smith—was born after Smith began experiencing environmental-related health concerns. Because our skin absorbs so much of what we put on it, the veteran makeup artist developed a line of makeup free from toxic chemicals. RMS is a packaging junkie’s dream, and the products stack up. You’ll find everything from their famous “un” cover-up to 6-free nail polish.
Ever wonder how much lipstick you accidentally eat in a year? Yikes! BITE Beauty makes sure no harmful chemicals go near your pout. Founder Susanne Langmuir created BITE to fill the void left by the lack of good-for-you makeup on the market. The all-natural brand has 34 shades made with food ingredients—so pure you could eat them. Bonus: from Gin Fizz to Nori to Cayenne, the shades are all named after food (and TTS knows just how much you love to eat, so….).
If you thought cruelty-free beauty couldn’t be luxe, you thought wrong. Founded by Zoe Boikou, ZOEVA cosmetics offers a comprehensive collection of brushes (we’re crushing on this rose gold set), eye palettes, and creamy lipsticks. The brand focuses in color—think warm toned eye shadows, a bold red lip, and rosy blush. In addition, ZOEVA holds workshops and gives makeovers to victims of domestic abuse or women suffering from cancer so that everyone can feel beautiful, inside and out.
You know a brand’s good when it’s got a makeup artist and dermatologist backing it. W3LL PEOPLE was created by Shirley Pinkson—she’s worked with MAC and NARS—Reneé Snyder M.D, and James Walker to bring smart, safe products to the masses. From bronzer to mascara and a large selection of multi-sticks, W3LL PEOPLE offers something for every makeup need.
Bonus: Our budget pick! While none of these brands break the bank, you can’t find them at your local drugstore. Pacifica Beauty is both cruelty-free and 100% vegan. They started out with a line of skincare, and have quickly grown to include a killer makeup range, too. Pacifica offers chemical-free nail polish, eyeshadow palettes in pastel shades, and peachy lipsticks. Their products come in the dreamiest mermaid-inspired packaging, and with nothing over $32, it’s easy to add these conscious picks into your rotation.
Featured image via reinventyourself.guide