It’s no secret that there is so much sprawl in Los Angeles that you have to drive practically EVERYWHERE. Maybe that’s one of the reasons why we love Melrose Place so much. It’s a tree-lined oasis in West Hollywood where you can actually walk around without being at a mall.
Melrose Place is one of LA’s best kept secrets — the triangle between Melrose Avenue, La Cienega and Melrose Place is home to numerous upscale LA brands and plenty of photo ops. Be sure you bring your camera with you on this adventure, because it didn’t happen if you don’t have photos to prove it. Here’s a roundup of some of our favorite spots to hit:
Child stars turned tastemakers, Mary-Kate and Ashley Olsen, have made their mark in the fashion industry with their flagship store, THE ROW on Melrose Place. THE ROW stocks ready-to-wear apparel, shoes, handbags & jewelry all with the Olsens’ stamp of approval.
Their space is a modern designers dream — it’s a 3,800-square-foot residence-turned retail space with a glassed-in courtyard pool. This building was formerly used as the Sally Hershberger at John Frieda salon, and before that it was owned by Neil Diamond. It’s worth a peek even if you can’t afford the price tags (yet).
Location: 8440 Melrose Place
Hours: Monday-Saturday: 10am-6pm
Since the launch of her first ready-to-wear line in 2009, Rebecca Minkoff has grown her brand into a household name in just 6 years. A visit to her Melrose Place store will show you just how she stays ahead of the curve.
Fashion meets technology. When you first walk into Rebecca Minkoff on Melrose, you’re greeted by a wall of interactive screen panels where you can order a drink, style your outfits and send clothes to your fitting room. Behold… fitting room mecca. Ask any girl the worst part about shopping and she’ll tell you the lighting in the fitting room. Ummmm and we’re supposed to strip down to our skivvies under these fluorescent lights? No, thank you. Problem solved at Rebecca Minkoff. Choose from a selection of lighting choices like “Runyon Canyon Morning,” “Santa Monica Sunset,” or “WeHo After Dark.” As soon as you hang your clothes in the dressing room, photos of your items pop up on the mirror. From your fitting room “throne” you can request different sizes/colors, save your selections to your personal account for another day and request to check out on an salesperson’s iPad.
Rebecca Minkoff also has a Project Room where she hosts artists and holds community classes.
Location: 8335 Melrose Avenue
Hours: Monday-Saturday: 11am-7pm; Sunday: 12pm-6pm
If you love colorful leather goods and handbags, a visit to Clare V. is a must. They also carry a very edited collection of hats, clothing and gift items. Their location on N. Croft Avenue at Melrose is the largest of their four boutiques. Clare V. is defined by the delicate marriage of classic shapes, modern detail and Parisian charm.
While you’re sipping a glass of bubbly, you can get you new leather clutch monogrammed in-store.
Location: 619 North Croft Avenue
Hours: Monday – Saturday: 11am to 7pm; Sunday: 12pm to 6pm
VIOLET GREY is a popular beauty editorial publication known as “the industry’s beauty edit”-turned brick and mortar beauty store. The store feels like you walked into your best friend’s chic Parisian apartment to get ready. If only your best friend was fully stocked with Chanel, La Mer and Caudalie. Sigh. All products on the shelves of VIOLET GREY’s flagship are carefully curated with the most coveted product that meet the VIOLET CODE.
If you’re planning a big night on the town, VIOLET GREY offers private makeup application and tutorials with their resident makeup artists.
Location: 8452 Melrose Place
Hours: Monday – Saturday: 10am – 6pm
Walking into the Kelly Wearstler Flagship Boutique is like walking into a museum — but better because you can touch everything. Kelly Wearstler has managed to design everything you could image for your home in marble and gold — from a marble hashtag for your desk (our fave) to marble dog bowls. Whether you’re in the market to glam out your whole house or choose a few select pieces, Kelly Wearstler Flagship is the perfect shop.
The boutique is filled with a meticulously curated blend of fine lifestyle products, luxury goods, furniture, curiosities, and vintage books along with one-of-a-kind and bespoke designs from Kelly’s own collections. The building itself on Melrose Ave features signature detailing in perforated metal, stone, embellished hardware, and cerused wood.
Location: 8440 Melrose Avenue
Hours: Monday-Saturday: 10am-7pm; Sunday: 12pm-6pm
When you walk into The Apartment by The Line you may think you accidentally stumbled into someone’s perfectly designed home, but we assure you EVERYTHING is for sale. The Apartment by The Line is best described as serene. Their selection of goods including: fashion, home, beauty and art is meant to give the client context and a sense of personalization.
Their vision stems from a desire to pare back, strip down, and pull together—the search for refined, versatile, and honest goods that come together in our offline homes.
Location: 8463 Melrose Place, 2nd Floor
Hours: Tuesday – Sunday: 11am-6pm; or by appointment
Good things come in small packages — they’re even better when you get lost trying to find them (that’s how the saying goes right?) This place is a hidden gem and you’ll thank us when you’re finished. Michael Della Femina and his chef-partner Phuong Tran opened Croft Alley this year. It’s the perfect rustic hole-in-the-wall spot where you can eat great food made with quality ingredients. Try their house specialties: House Made Yogurt with Chlorophyll (yes, chlorophyll, this is LA after all) & their baguette sandwiches.
PS: It’s true, Croft Alley can be hard to find but if you start at Alfred Coffee, go through Compartes Chocolatier and out the hallway towards Melrose Ave you made it to your destination. They even grow fresh produce on their patio.
Location: 8428 Melrose Place
Hours: Daily: 10am-5pm
If you have an Instagram account in the greater Los Angeles area, chances are you’ve already gram’d your “But First, _____” Alfred Coffee sleeve. Alfred Coffee has some great Stumptown coffee, friendly baristas & too many Instagrammable scenes to count. Try their famous Alfred Cone from their secret menu. It’s a chocolate-dipped waffle cone coffee cup used for your espresso or macchiato. Once you’ve got your drink of choice, people watch outside on Melrose Place and enjoy our 70 degree winter days.
Location: 8428 Melrose Place
Hours: Daily: 7am-7pm
If you’re a sucker for a pretty package and damn good chocolate, Compartes Chocolatier was made for you. Compartes’ chocolate is handmade every day by a team of chocolatiers and artists. They use all organic ingredients from local farmer’s markets paired with chocolate sourced from South America.
Compartes Chocolatier is known for blending their chocolate with art, style, design and fashion with visually stunning chocolate bars, wrapping and seasonal releases. They also offer custom branded chocolates for corporate gifts and events.
Location: 8428 Melrose Place
Hours: Daily: 10am-6pm
The Melrose Farmers’ Market is located between La Cienega Boulevard and Orlando Avenue.
Location: 8400 Melrose Avenue
Hours: Sunday: 10am-2pm
Feature image by THE ROW.