KITH NYC Brings Us Back To The Kid Years With In-store Cereal Bar

photo by Nolan Persons

KITH NYC’s Brooklyn flagship is back and better than ever. The New York based menswear retailer known for their expertly curated collection of street wear has given their Brooklyn location (originally opened in 2011) a serious facelift. Tomorrow they’ll unveil a 3,000 square foot (aka massive) bright white space making for an experiential retail environment. Exclusive installations include the KITH Archive, which displays Ronnie Fieg’s (the founder of KITH) previous footwear collabs in backlit glass shelves, 750 Air Jordan II’s cascading from the ceiling, Carrera white herringbone marble floors, and infinity mirrors staged behind the cash wrap. The luxe aesthetic extends to the merch too. Premiere brands such as their own, Yeezy Season 1 Adidas, Pierre Balmain, Y-3, John Elliot + Co, and Norse Projects line the vast store. Don’t forget to grab some kicks to go with that getup. They’ve got Nike, Birkenstocks, Buscemi, Timberland and so much more foot candy.

photo via KITH NYC

photo by Nolan Persons

Speaking of candy, did we mention there’s an 150-square-foot cereal bar? Yes, KITH Treats is a thing and it’s a cereal lovers dream. An extension of Ronnie Fieg’s lifestyle brand and KITH’s initiation into the food industry, the cereal bar is partial to Feig’s obsession with cereal growing up. Along with a special menu curated by the who’s who of New York City featuring Action Bronson, C/O Virgil Abloh, and of course Ronnie Fieg himself, they’re offering up custom cereal mixes from a variety of 24 different classics such as Cinnamon Toast Crunch, Cocoa Puffs, and Lucky Charms, five specialty milks (they’ve got hemp!), and 25 assorted toppings (extra cookie dough please). If you’re more a frozen treats kinda kid like me then you’ll be pleased to hear they’ve got cereal flavored soft serve.

photo by Nolan Persons

photo by Nolan Persons

Order up to 3 servings of cereal for a medley of childhood déjà vu. Orders of 2 or more come in collectible custom one-of-a-kind mini shoeboxes that set the stage for brand collaborations. Nike, led by U.S. tennis player Andre Agassi, being the first of many, in anticipation for the U.S. Open. And if the deal wasn’t sweet enough, check for a Proof of Purchase ticket in your box, which will land you a unique prize (the first being a white tennis ball housed in plexi-cases designed by Nike and KITH) once they’ve accrued 4. This union of fashion and food is a TTS dream. Check out the special menu below and make sure to stop by for some hearts, stars, and horseshoes, clovers and blue moons.


 

menu courtesy of KITH NYC

menu courtesy of KITH NYC


Location 233 Flatbush Avenue, Brooklyn, NY

Hours KITH Treats: 7AM-11AM; KITH Brooklyn 11AM-9PM

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