While we can’t live out our dreams of living in a bikini (a girl’s got to work!), we love scouting for the hottest new fashion brands. Last year, we rounded up under-the-radar swim brands we were crushing on all #summersixteen. With a sea of new brands cropping up, 2017’s designs are so good we can’t keep them a secret. Below, you’ll find the perfect new suit for every style and occasion this summer.
L.A.-based brand The Ones Who is gaining traction this year for their minimal, sexy, and versatile designs. Offered in a few simple silhouettes and just five colorways, the bikinis and one pieces are elevated basics for the “modern girl” (that’s us!).
Perfect for: Matching your Chillhouse mani
Designed by O.G. blogger Shea Marie, Same Swim is a fashion-minded swimwear line for the slightly edgy boho-type gal. With bright colors, patterns, and adornment, Same Swim is ideal for the bold beachgoer.
Perfect for: Your “fashion blogger” Instagram moment.
Everyone’s favorite big-name eco-fashion house, Reformation, launched swim this year, and the collection is exactly what you’d expect from the ultra-feminine brand. There’s no shortage of gingham, ruffles, and high-waisted bottoms here.
Perfect for: Pretending you’re vacationing along the French Riviera.
Launched in 2016, L’PORT offers a range of unique swimwear that’s made in the USA. Everything is 100% reversible (one side is printed and one side is solid), so you get two suits in one without sacrificing on quality.
Perfect for: A quick weekend trip to Montauk.
Monday Swimwear is a new line debuted by Natasha Oakley and Devin Brugman, who run the popular blog A Bikini A Day, which definitely makes them the authority on swimwear. The brand offers more options than most, meaning it’s easy to find something suited (pun intended) for your body type.
Perfect for: When you want to feel 🔥🔥 🔥
Given that Australians basically live at the beach, it’s no surprise that some of the best swimwear comes from down under. FELLA Swimwear is your new go-to for pieces with interesting details and sophisticated flair.
Perfect for: Finding the suit that no one else has in their arsenal.
If you’re on the hunt for something more girly than sultry, Kisuii has you covered. The travel-inspired brand offers bow-decked bikinis, tiny florals, and global details that are playful and feminine.
Perfect for: Hanging on to the last of summer.
Written by Kirby Kelly
Featured image via L’PORT