Perrier-Jouët Was the Brand That Won Miami Art Week

Photo cred: Yesi Flores

Aside from the palm trees and bikini-wearing beach babes, Miami is home to some of the most extravagant parties and events you could think of. With its Art Deco architecture and soft-to-the-touch sandy beaches, it’s easy to see why Art Basel made this Magic City its home by transforming it into a widely-known cultural event. Flourishing with ravishing cuisines and over-the-top art installations from across the globe, ripples of music and films fill the air as over 70,000 guests embark on a visual-compelling journey. And just like the spectacle that Art Basel enthroned on to the Miami scene, Perrier-Jouët quenched the Floridian heat with their beautifully-crafted bubbly at every Art Basel Event.

“To share a beautiful brand like Perrier-Jouët at Art Basel was a pleasure through one-of-a-kind dinners, art-centric parties, and immersive brand experiences,” says Jason Kim, Director of Luxury Development, Pernod Ricard Prestige. “The tremendous response we received from the global jet-set clientele, from the minute they landed off the plane at the airport to their journey through Miami, was fantastic for Perrier-Jouët.”

All in all, Perrier-Jouët killed it this year. So we decided to show you our favorite parties Perrier-Jouët hosted at this last Art Basel, you know, just in case you want to take a trip to Miami next year. #nopressure.


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Photo cred: Hagop Kalaidjian/BFA.com

Photo cred: Hagop Kalaidjian/BFA.com

Celebrating artist Mickalene Thomas, influencers gathered for an intimate champagne dinner at Maison de Mode’s concept store at Faena Bazaar where Co-Founders of Maison de Mode, Amanda Hearst and Hassan Pierre, together with Karolina Kurkova and Perrier-Jouët, hosted the magical evening event. And live music filled the air as band Latin band Los Torres played afterwards to finalize the night.


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Photo cred: Miami Digest

Photo cred: Miami Digest

To mark its fifth-year partnership with Design Miami, Maison-Perrier-Jouët collaborated with Northern California-based artist, Andrew Kudless, to create a chic oasis inspired by nature and the Maison’s Art Nouveau heritage called Strand Garden. An art installation of illuminated grape vines surrounded a 3D-printed ice bucket full of Perrier-Jouëts. Plus, for the 3D-printed table, Kudless insured that the legs of the tables were deliberately created to look like nature with intricate cuts designs.


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Photo cred: Frazer Harrison/Getty

Photo cred: Frazer Harrison/Getty

Surrounded by lush greenery and bottles of Perrier-Jouët Champagne, guests arrived at Casa Faena. Called L’Eden, the event began on November 30th with an introductory cocktail party where guests saw the developments of art installations which were continued to be shown throughout the week. Amongst other guests, celebrities like Katie Holmes and Petra Němcová arrived and were entertained by stellar evening performances by Sarah Jessica Parker’s recitation of a W. H. Auden’s poem and acrobats spinning from the ceiling. Each visit comprised of activities such as a living green photo booth, a testing cellar experience with Cellar Master Hervé Deschamps, London-based designer’s Tord Boontje’s Enchanting Tree installation, and an organic bar.


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 (Photo by Jeff Kravitz/FilmMagic for Raising Malawi)

(Photo by Jeff Kravitz/FilmMagic for Raising Malawi)

“I’d like to toast to Malawi with Perrier-Jouët!” James Corden said during the charity gala, which was hosted by the Boss Babe, Madonna, for her non-profit organization, Raising Malawi. Guests at this super-VIP party were encouraged to drink Perrier-Jouët Belle Epoque for a little liquid courage while they auctioned for Madonna’s personal photographs and pieces from her own art collection, a private game of poker with actors Edward Norton and Jonah Hill, and a week in Leonardo DiCaprio’s Palm Springs home. At the end of the crazy night, Madonna performed in a clown costume (we didn’t expect anything less) and over $7.5 million was raised. Not a bad way to end the night.


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Photo cred: Yesi Flores

At Perrier-Jouët by Night, celebrities and influencers (aka Olivia Culpo and Song of Style’s Aimee Song, you know, just to name a few) celebrated the opening of ORA. Throughout the week, this South Beach night club took the art scene to a whole other level by featuring an art pop-up curated by Powerhouse and Phillipe Guggenheim and providing stellar DJs where guests got to dance next to outstanding works of art and sip on tableside mixology-inspired cocktails.

This post is in collaboration with Perrier-Jouët.


Written by Raven Ishak

Photography via Yesi Flores

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