One of the best reasons about living in NYC is having the opportunity to experience authentic, stylish stores from some of the coolest creatives in town. While we will
somewhat shamefully never turn our back to our beloved Target (vocalized in a French way, of course), there’s just something special about stepping inside an original concept that not only visually stimulates your mind, but makes you thirst for more.
When you first enter into Coming Soon, you automatically feel like you’re being transported into a whole new aesthetically-pleasing dimension with its quirky furniture pieces and stylish giftables. Since its opening in 2013, Fabiana Faria and Helena Barquet designed the space to feel like you’re stepping into someone’s home where they blend old and new furniture together — but with a designer twist. Due to their gallery background and established authentic relationships with artists from around the world, these two know how to pick special pieces that your home has been craving. Whether you’re searching for a Group Partner’s pot or a Yield Design Copper Spun Planter, you can surely find something to please your artistic Brooklyn friend or your new-age grandma who hangs more than just family photos in her apartment.
We had the pleasure of hanging out with Fabiana and Helena at their LES store where we chatted about where they get inspiration, how they find new artists to work with, and their favorite lunch spots. So follow the neon pink sign to explore the emerald city of home decor (trust us, your wallet won’t regret it) and meet the power couple with impeccable taste, Fabiana Faria (left) and Helena Barquet (right).
New York City
New York City
Most loved item in Coming Soon:
Concrete Cat Incense Burner
Regime des Fleurs Perfumes
An artist’s collection you’re currently crushing on:
Go to lunch spot:
Go to happy hour spot:
Scarr’s Pizza (across the street from the store)
September Wines delivers to the store
2016 furniture trends you’re into:
Both: Less wood.
Song that’s currently stuck in your head?
Both: Beyoncé’s Sorry
Tell us how you met each other and where the idea of Coming Soon came from?
Both: We worked together in 20th century design galleries, and wanted to bring that sense of design to a broader audience.
Like you mentioned, before you both started Coming Soon, you used to work for high-end 20th century furniture galleries in Chelsea. How did that experience prepare you to open up your own store?
Both: It’s trained our eye, especially when looking for the vintage furniture we sell, but also when we look at objects that will have a lasting quality to them.
Where do you normally find your source of inspiration?
Both: Mostly in fashion and interiors.
What is an item that everyone should have in their home?
Both: A good lamp.
What’s the process like when you’re searching to collaborate with new emerging artists? How do you decide what pieces get put in the shop?
Both: Basically whatever feels organic — depending on the project and just whoever comes to mind. We decide out of necessity — if we feel there’s something that is missing from the market and people would like either for their homes or to give as gifts. We also just fall in love with items all the time.
Can you tell us a little bit about Tiger Homes and why you decided to start that series?
Both: Our introduction to it really encompasses it: Tiger Homes is an ongoing project that peeks into the lives of our collectors in their homes, documenting them as they play house. According to traditional Chinese culture, each Chinese Zodiac animal sign is rooted in an element of feng shui. By slipping on the masks of their respective Chinese Zodiac signs, we blur their individual identities, allowing them to play anonymously in the most personal of environments: their kitchens, living rooms, and bedrooms; their homes. We are excited to share this voyeuristic experience revealing the freedom that comes with masks, objects, intimacy, and an underlying playfulness that we believe is inherent to design. We call them play dates because at the end of the day, we like to have fun, and our collectors do too.
Helena: We wanted to photograph our items in people’s homes because when they look lived in, is when you can really see how they can be introduced in your life and in your home. It was something we always wanted to do. It mattered a lot to us in what way they should be photographed. We wanted to do something different than what has been done but also we wanted them to look natural in a way – not in the natural light kind of way -quite the opposite actually. But we didn’t want them to seem set up or manicured. That’s why we decided to shoot everything at night and with a high flash that makes them feel spontaneous. When we came to the ideal of the mask part was what really made us start the project. With the masks we introduced another layer of playfulness, and it’s not so much about whose home you’re seeing but more just about the home. It’s also just a bit funny and makes everyone more relaxed to have masks on when having their photos taken.
Fabiana: The idea of the masks came from a friend’s party, where he had a couple of masks. I took a fun photo of someone with a Tiger mask on and on our way home looking at the photo the idea just made sense. We incorporated Chinese zodiac animal signs, mostly because it’s an ongoing thing in my family that my dad calls us by our animal zodiac. Because of it I’ve really come to identify with a Tiger — Helena and I happen to both be tigers, which is uncommon for a couple because you either have to born in the same the same year or 12 years apart. We’re also in Chinatown so it just all made sense.
What do you feel is the biggest challenge when it comes owning a high-designed furniture shop?
Both: Buying furniture for a lot of people is very difficult.
What were some things you’ve learned along the way from first opening Coming Soon?
Both: Art handling — We’ve gotten really good at installing pieces at the store.
If money was no object, what kind of furniture piece would you buy right now to add to your own home?
Both: We have a thing for rare Italian 1960s-1970s lamps with murano glass.
What do you think separates Coming Soon from other retail home furniture stores?
Both: We think no one else is really doing what we are. Mixing vintage furniture with contemporary objects.
Where do you hope to see Coming Soon in the next few years?
Both: In Miami and Tokyo.
If you need some new furniture in your life (because everyone does…), then you have to check out Coming Soon in the LES at 37 Orchard St, New York, NY 10002.
Photography by Vanessa Granda